We cater for the particular presentation needs of one piece of software, instead of just marking up the basic content: our words. The problem is that we write in formats that only one application understands. Furthermore, many apps and services don’t stick around forever, and then we’re left with all of our writings stuck in one particular format. Most of us are aware how painful it is to try and move a formatted document from one piece of software to the other, and then on to the web. After you’ve published your words, you don’t want them locked into that one particular presentation forever, right? You don’t want each new app loosing bits of your formatting. When you’re writing for the Internet, you want to be able to save and move your writings around as easily as possible. It’s time to break the tyranny of note-taking apps and blogging platforms: write your online content in a universal language that encourages flow and keeps you focused on the content.
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