Your username, or display name, appears above your Twitter handle on your profile and can be up to 50 characters.It can be up to 15 characters and should help people find your business easily. This is the name at the end of your Twitter page’s URL and the name other tweeters will use to tag you in posts. Your Twitter handle is your your identifier on Twitter.All these elements should work cohesively to be an accurate representation of your business. Your Twitter profile has six parts: your Twitter handle, username, profile picture, bio, header image, and a pinned tweet. Whether you’re new to Twitter or you want to start using the platform to boost your business, here’s everything you need to know about it. This can be a powerful platform to combine with your LinkedIn and Facebook marketing efforts. Founded in 2006, Twitter is now one of the most popular social media platforms in the world. Twitter is a social media and online news platform where people communicate in short messages – up to 280 characters long – called tweets. With the right marketing plan, businesses can use the platform to increase sales, boost brand recognition and improve customer service. This article is for business owners, or their marketing and communications teams, examining the benefits of incorporating Twitter into their business marketing strategy.įrom hashtags and pinned tweets to Twitter lists and social media influencers, there’s a lot to Twitter.Understanding how to navigate Twitter for your business can go a long way in business growth.Setting up a Twitter for Business profile is simple, but just like a muscle, it needs to be used regularly to be most effective.With millions of daily users, Twitter can be a powerful tool to raise awareness about your business, engage with customers and develop leads.
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